Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand and is well known and respected in the search engine industry, particularly in the U.S.

With her in-depth knowledge of Internet marketing techniques and a decade of experience in search engine optimization for client web sites, she decided to specialize and set up her own SEO company (Web Rank) in 1999.

As well as being Co-Founder of Search Engine College, Kalena is Director of Studies and Tutor for all SEO courses. Her previous roles have included SEO Manager for a web development firm, Public Relations consultant, Freelance web site designer, Marketing Manager for a computer systems firm and five years as Public Relations Advisor to the Royal Thai Government. She has a Bachelor of Arts in Communication from the University of Newcastle, Australia.

Kalena is a member of SEO Consultants and SEO Pros and has spoken at the popular Search Engine Strategies Conferences. She is also a moderator at the Search Engine Watch Forums. Kalena is the author of The Search Light newsletter and the popular "Ask Kalena..." Search Engine Advice Column

Karon Thackston is owner of Marketing Words, Inc., a full-service copywriting company specializing in search engine copywriting. Karon is author and publisher of three ebooks including the popular Step-by-Step Copywriting Course, an e-course designed to teach sound and highly effective copywriting techniques - including search engine copywriting techniques.

Karon is the copywriting moderator of both the High Rankings Forum and the Best Practices Search Engine Optimization forum. She spoke at the Search Engine Strategies conference in Toronto and is a regular presenter at the High Rankings Search Engine Basics seminars held across the U.S.

With over 20 years of copywriting experience, Karon has contributed to the search engine and sales success of companies large and small including Gorton's Seafood, Third Sphere Hosting, and more.



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Search Engine Optimization

GES 214 -- 150 hours

Instructor Bio


    Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand and is well known and respected in the search engine industry, particularly in the U.S.

    With her in-depth knowledge of Internet marketing techniques and a decade of experience in search engine optimization for client web sites, she decided to specialize and set up her own SEO company (Web Rank) in 1999.

    As well as being Co-Founder of Search Engine College, Kalena is Director of Studies and Tutor for all SEO courses. Her previous roles have included SEO Manager for a web development firm, Public Relations consultant, Freelance web site designer, Marketing Manager for a computer systems firm and five years as Public Relations Advisor to the Royal Thai Government. She has a Bachelor of Arts in Communication from the University of Newcastle, Australia.

    Kalena is a member of SEO Consultants and SEO Pros and has spoken at the popular Search Engine Strategies Conferences. She is also a moderator at the Search Engine Watch Forums. Kalena is the author of The Search Light newsletter and the popular "Ask Kalena..." Search Engine Advice Column

    Karon Thackston is owner of Marketing Words, Inc., a full-service copywriting company specializing in search engine copywriting. Karon is author and publisher of three ebooks including the popular Step-by-Step Copywriting Course, an e-course designed to teach sound and highly effective copywriting techniques - including search engine copywriting techniques.

    Karon is the copywriting moderator of both the High Rankings Forum and the Best Practices Search Engine Optimization forum. She spoke at the Search Engine Strategies conference in Toronto and is a regular presenter at the High Rankings Search Engine Basics seminars held across the U.S.

    With over 20 years of copywriting experience, Karon has contributed to the search engine and sales success of companies large and small including Gorton's Seafood, Third Sphere Hosting, and more.



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